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When you look at a successful subscription service like Netflix or Hulu, you might find a churn rate of 2-5% per month, and you can calculate the annual churn through the following: If you have an 70% annual churn rate, you have to have a strategy to replace almost your entire customer base each year, plus a bunch of percentage points to drive topline growth.
The members of this site are passionate in whatever they do.
They are free to interact and socialize with others.
In that way, it’s more similar to a financial or health product, where some privacy is required.
Again, one of the ways that the new generation of mobile dating products solve this is that they are free plus focus more on casual dating.