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Tinder was launched in 2012 within startup incubator Hatch Labs, and both attended the University of Southern California and became online entrepreneurs at the same time.Rad has said the impetus for Tinder's creation was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed a "double opt-in" system could be created to potentially alleviate the stress of meeting new people.
By this time, Tinder's average user generally spent about 90 minutes a day on the app.
Companion apps have been developed to provide different actions or mechanisms to accomplish Tinder's swipe function.
Users can, for example, use companion apps to have their heart rate determine which direction to swipe, instead of swiping with their fingers.
Rad has also said Tinder filled a gap in the availability of social platforms for meeting strangers, rather than connecting with people a user already knows.
By May 2013, Tinder was one of the top 25 social networking apps online, based on frequency of use and number of users.
Tinder has stated that Super Likes make it three times more likely for users to match than standard right swipes.